You found the right place.
I'm Jo Eckersley. I've started seven businesses, raised over £3M, and written the book I couldn't find when I needed it most.
If something in what I said landed for you - the stage moment, the messy middle, the gap between the public story and the private one - you're exactly who I built this for.
Here's how to go deeper:
Stay in it with me.
I write about the realities of building a business when things aren't straightforward. The messy middle, the decisions nobody talks about, and what actually helps.
No noise. Just honest insight from someone who has been through it and keeps going.
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